In today’s content-driven world, it can be challenging for a business to be seen or heard above the din.
The obvious answer is to publish more blog posts – more words, more often.
But what you say matters more.
When it comes to blog content, quality matters more to your customers and to search engines than quantity.
Providing authoritative content that answers your customers’ pain points is critical to becoming a thought leader and building brand recognition & exposure.
Blogs & Content Marketing
A corporate blog is an important part of your content marketing strategy. Blogging gives you the ability to talk in-depth about your expertise, your products or services and how they help your audience. It builds your credibility, audience trust and brand awareness.
Consistent, targeted blog content demonstrates your subject matter expertise. It shows you are knowledgeable and actively engaged in your industry. Publishing consistently on your blog also keeps Google happy.
Done right, your blog will deliver quality ongoing fresh content for your website and SEO efforts.
Blogging with LM Group
We start with your goals – what do you want to accomplish? Do you want to:
– Increase brand awareness?
– Create more website traffic?
– Increase leads?
We don’t believe in just writing a blog post for the sake of filling an editorial calendar or posting schedule. We do believe in making sure your blog adds value to your marketing efforts – we identify the information your customers (or prospects) want to know.
Then we create a calendar that integrates your other marketing efforts along with the information your audience wants the most.
You can increase traffic to your website with blog posts but to do that, blog posts shouldn’t be published or posted in a vacuum – you need to promote your post to get the word out. Ask us about how to increase your brand awareness with proper blog post promotion.
If your schedule doesn’t allow you to blog effectively, we’ll create your blog content for your corporate blog.