Likeability Marketing Blog
Is Your Business Likeable?
Have you been hearing a lot lately about being genuine, real, sincere, heart-centered or likeable when marketing your business? What about being authentic? That's a big one. Making your business likable is popular these days. But why? Is it really that...
Topping Google’s Search Results: Are Your Clients Finding You?
For many business owners or corporate marketers, getting closer to the top of Google’s search engine results is the holy grail of their internet marketing strategy. While it’s only a small piece of the online marketing puzzle, we thought you might want to know...
Why a Bad Website is Worse Than None at All
You’ve heard the saying ‘you never get a second chance to make a first impression,’ right? Nowhere is it truer than on the web, and when ‘Good Websites Go Bad,’ the repercussions to your business can be enormous. Your website is your storefront to the world. It...
Writing About Yourself: Overcoming the Challenge
FACT: No one likes to write about him or herself. I've talked to many corporate marketers and small business owners and they all say the same thing, "I don't understand it, but I don't think my bio sounds right." It's the same story every time. What happens?...
Feed the Beast: How to Re-purpose Content & Get Your Customers’ Attention
The voracious beast that is your online marketing needs to be fed constantly with fresh and engaging content. Your website, your blog, Facebook, Twitter, LinkedIn, YouTube, articles, and so on… Don’t say it! - I know - it's a problem. I mean, who is that...
Designing A Website? The 4 Most Important Things You Need!
Developing Your Website The developer is on board with your vision. The graphic artist is ready to go. The tech guy is ready to write your website's code. But…there are other elements to remember when developing your website. When business owners contemplate launching...
How Website Content Impacts Search Rankings
I found this excellent Brafton infographic about the importance of content to SEO efforts. Check it out here. The major search engines are focusing on creating the best possible user experience, which means sites that offer relevant information stand to gain the most...
How to Implement Content Marketing
In my last post, I explored a number of questions I'm frequently asked about content marketing. What is it? Why is it important? What should I say? In this post, I'll tackle the BIG question - how to implement a successful content marketing strategy. Keep in...
Designing Your Social Media Channels: Pictures and Logo Sizes
With the layouts, designs and specs of social media sites undergoing regular updates and modifications, business owners struggle to play catch-up ("That danged Facebook Timeline!"). Here's the lowdown on sizing your graphics for the various social media...
What is Content Marketing?
You've probably heard the phrase 'content is king' and if you've been looking at ways to market your business, I'm pretty sure you've been seeing a lot about content marketing. But what is content marketing and does it really matter? Well, you know words are...
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