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Social Media Content: 5 Key Things Pharma & Life Science Companies Should Know

Life sciences, medical diagnostics and pharma-related companies – especially those under the FDA’s umbrella – are reluctant practitioners of content marketing and the use of social media platforms. B2B Content Performance on Social Media As someone who has worked with...
Do You Know Who Your Customers Are?

Do You Know Who Your Customers Are?

Are you frustrated with your marketing efforts because your business isn’t gaining any traction? There may be many reasons for that, but sometimes it is simply because you don’t know who your customers are.  Good marketing starts with speaking directly to your...