How Was Business in 2011? You’ve probably done your year-end numbers by now and understand how your business fared in 2011. Some businesses did well, others not so well – it was that kind of year. But if you’ve got a goal of making 2012 your best year yet, you’re going to need a marketing…

Okay… you’ve embraced (sort of) the whole idea of spilling your guts (writing) to your customers at least once every week or two. But what do you say in a blog? Yikes! Who knew that this part was going to be so – well – hard? After all, you’re the expert in your business and…

If you decide to write your company’s blog, what are the top ten things you should know? You’ve likely begun to form a clear picture of why you’re blogging, what the goal is, and how you are going to track your success. But what takes a blog from being ordinary to becoming a customer magnet?…

Blogging requires time and resources (or a portion of your marketing budget), but are the payoffs worth it? The quick answer? Yes. Your blog can drive sales, visibility and public interest. It gives you the opportunity to communicate your expertise to potential customers in your unique company voice.  Done right, business blogging allows you to:…

The other day a well-established business owner asked me something that struck me as odd. Over a dinner discussion concerning social media’s role in marketing, he posed the question, “so what is a blog anyway?” With all the hype out there about social media, it is surprisingly difficult for business people to get a simple explanation….