Are you frustrated with your marketing efforts because your business isn’t gaining any traction? There may be many reasons for that, but sometimes it is simply because you don’t know who your customers are. Good marketing starts with speaking directly to your customer or prospect, in language they themselves use and with which they are… Continue Reading
Category Archives: planning
Off the Blogging Path
Ok. So I slipped off the blogging path and haven’t walked my talk since December.* And it wasn’t even particularly icy out this winter! I can start by blaming the kids for bringing home a terrible bug and passing it along to good ole Auntie. And then – well – my production calendar got busier.… Continue Reading
Who’s in Your Email Inbox & Will They Get Your Business Where You Want to Go?
Have you heard the saying that the top five people you spend the most time with are the indicators of your own future success? So look around at the people you spend the most time with…are they as successful as you want to be or as successful as you are now? Look at it this… Continue Reading
You Have 30 Days Left: It’s Time to Plan Your 2013 Business Growth
We have a few holidays to get through and then – BAM! –2013 will be upon us. That means nowis the time to think about what next year holds – or should hold – for your business. Every November, repeat clients as well as new faces begin filling my inbox and voicemail with talk of… Continue Reading
(Hurricane Force) Winds of Change: Where is Your Business Going in 2013?
Hurricane Sandy sure changed what I was doing during the last week in October. With all of my clients’ projects trapped in an unpowered computer – and with 80mph winds lashing the side of the house – I ended up with some rather unexpected free time on my hands. Big-picture thinking became the goal, and… Continue Reading
How to Implement Content Marketing: Q&A Part II
In my last post, I explored a number of questions I’m frequently asked about content marketing: What is it? Why is it important? What types of things should I say? In this post, I’ll tackle the BIG question – how to implement a successful content marketing strategy. Keep in mind that you’ll be building a… Continue Reading
What’s in Your 2012 Marketing Plan?
How Was Business in 2011? You’ve probably done your year-end numbers by now and understand how your business fared in 2011. Some businesses did well, others not so well – it was that kind of year. But if you’ve got a goal of making 2012 your best year yet, you’re going to need a marketing… Continue Reading