For a year now, John has been writing a check for $500.00 every month to his web developer. He expected that his website would be designed, coded and written. How are things going? His customers keep asking “What’s wrong with your website?” They hate it. It won’t load (at least not quickly), it doesn’t tell… Continue Reading
Category Archives: content planning
Off the Blogging Path
Ok. So I slipped off the blogging path and haven’t walked my talk since December.* And it wasn’t even particularly icy out this winter! I can start by blaming the kids for bringing home a terrible bug and passing it along to good ole Auntie. And then – well – my production calendar got busier.… Continue Reading
(Hurricane Force) Winds of Change: Where is Your Business Going in 2013?
Hurricane Sandy sure changed what I was doing during the last week in October. With all of my clients’ projects trapped in an unpowered computer – and with 80mph winds lashing the side of the house – I ended up with some rather unexpected free time on my hands. Big-picture thinking became the goal, and… Continue Reading
How Do You Make Your Business Likable?
Let me first say that nothing will make you or your business likable if you are not already a likeable person or if you do not truly care enough about others to serve them and help make their lives easier, better, richer, etc. As I said in my last post – we can all spot… Continue Reading
Designing A Website? The 4 Most Important Things You Need!
Content, looks, functionality, and SEO play an equal role in today’s best websites. The developer is on board with your vision. The graphic artist is ready to go. The tech guy is ready to write your website’s code. But…there are other elements to remember when developing your website. When business owners contemplate launching (or re-launching)… Continue Reading
How Website Content Impacts Search Rankings
I found this excellent Brafton infographic about the importance of content to SEO efforts. Check it out. The major search engines are focusing on creating the best possible user experience, which means sites that offer relevant information stand to gain the most visibility. Investing in original, quality content creation is essential to SEO success… Continue Reading
How to Implement Content Marketing: Q&A Part II
In my last post, I explored a number of questions I’m frequently asked about content marketing: What is it? Why is it important? What types of things should I say? In this post, I’ll tackle the BIG question – how to implement a successful content marketing strategy. Keep in mind that you’ll be building a… Continue Reading
What is Content Marketing and Why Use It?
You’ve probably heard the phrase ‘content is king’ and if you’ve been looking at ways to market your business, I’m pretty sure you’ve been seeing a lot about content marketing. But what is content marketing and does it really matter? Well, you know words are powerful – they can engage, enrage, make you laugh or… Continue Reading
What’s in Your 2012 Marketing Plan?
How Was Business in 2011? You’ve probably done your year-end numbers by now and understand how your business fared in 2011. Some businesses did well, others not so well – it was that kind of year. But if you’ve got a goal of making 2012 your best year yet, you’re going to need a marketing… Continue Reading
What the Heck Do I Say in My Blog?
Okay… you’ve embraced (sort of) the whole idea of spilling your guts (writing) to your customers at least once every week or two. But what do you say in a blog? Yikes! Who knew that this part was going to be so – well – hard? After all, you’re the expert in your business and… Continue Reading