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The Likeability Marketing Blog

How to Choose a B2B Content Writer or Content Agency

In today’s SEO-driven world, most companies have realized that content – whether it is in the form of words, infographics, photos or video – is necessary to stand out. Most have also realized the generating a constant stream of content for Google to consume is time-...

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How Much Does Content Marketing Cost?

Businesses are investing time and money into content to market their products and services. And your B2B company is no different. Step 1: How to Get a Better Content Marketing Proposal If you’re looking for pricing to create content for your marketing efforts (whether...

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2017 Social Media Trends

I think I’ve finally recovered from the non-stop action of the Social Media Marketing World conference. But the learning hasn’t stopped – with many more sessions from the conference to review. (I have to say it was nice to escape the 13 inches of eastern Pennsylvanian...

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Is Blogging Effective for a B2B Company?

Is Blogging Over? Or Are We Just Bored with the Word “Blog”?   “We don’t need to blog. No one reads them anymore. Do they?” I almost fell off of my chair. The next question was: “Do we have to use the word “blog”? Can’t we call it something else? Surprisingly...

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Do You Know Who Your Customers Are?

Are you frustrated with your marketing efforts because your business isn’t gaining any traction? There may be many reasons for that, but sometimes it is simply because you don’t know who your customers are.  Good marketing starts with speaking directly to your...

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What’s the Best Time to Send Email?

Email marketing is a great way for companies of all sizes to reach customers and prospects. Despite all claims to the contrary, email marketing is still alive and doing just fine! After getting your customers to open your email, your click-through and conversion rates...

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Are You ‘Squeezing’ Customers to Landing Pages?

  When most business owners think about web pages, they usually think of their website pages. You know – Home, About, Services, etc. But there are other kinds of web pages floating around out there on the web that are just as important (and in some cases, I would...

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